|
2.18.2008Hidden Talents: A Marketing Mind
 When I was nine, I wanted to grow up to be a rock star. My parents were nice enough to rent me a cello and let me join the youth orchestra at my school. I was a terrible cellist. And although I am not a psychologist, I'm guessing this is because I wanted to be a ROCK star! I had never seen anyone rock the cello. I'm not saying it can't be done, but I was nine and there was a lot I hadn't seen. Then, when I was in my 20's, I wanted to be a writer. I earned my degree in Creative Writing and went straight into Marketing. You might be saying, "Wow, you have an amazing track record of not doing what you want to do, Twisted Jim." But that's not really the case. Instead, I have found my hidden talent... I see marketing in everything. This is exactly like seeing dead people or the Matrix, except I'm not a little kid and I don't look anything like Keanu Reeves.So, now I have a career in Marketing, more specifically, CRM or Customer Relationship Management. I try to help companies have honest and relevant interactions with their customers. This is not an easy job when all the companies really want from you is your money. So, to bridge the gap, I send personalized email and junk mail, I develop relevant web sites and social network groups and I create informative text messages, fun games and useful widgets. In other words, I try to invade your life as much as possible hoping to hit the right button turning you into a zombie that buys my clients' products involuntarily. I know... I'm the devil. Today I came across this awesome chart by my favorite research firm, eMarketer. As I looked the stats up and down like a centerfold, I noticed that this was telling me exactly who uses the Internet today. Take another look at the chart and tell me if you don't see the following: The growing majority of people using the Internet are unemployed, devoutly religious, politically active, lesbian teens who like shopping and Perez Hilton. See, I told you I was gifted. This is a totally untapped segment of society... and they're the majority of the people using the Internet. So if things start to change on Twistedjim.com, remember this is my new target market. NOTE: If you are one of my clients reading this post, I can totally help you to tap into this market as well. We'll deploy Web 2.0 initiatives in the social media, interactive, gaming and mobile space to provide relevant content in their preferred channel. Buzz word, buzz word, buzz wordy, buzz word, do da, do da, day.
posted by Jim at 11:36 PM
0 Comments: |
|
