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5.05.2008Real Good Marketing: Really... I'm Not ObsessedNOTE: This is a new recurring segment for twistedjim.com. Yes, I am actually going to start talking about the business I am in. Sorry, but it's time. For the past year, when clients and colleagues ask what are my favorite brands or who has marketed their product better than anyone else, I point the finger at two entities. Can you guess? I'm sure some of you would say Apple because of my iPod fetish. Wrong! Maybe Starbucks because that's what everyone says. Nope. The two best brands have been [adult swim] and Nine Inch Nails. With the whole Boston-Terrorist Marketing Plan, Metalocalypse and Candy Mountain Massacre, [adult swim] has taken cartoons to a whole new universe. These guys aren't just raising the bar, their holding it over everyone's heads and making them jump for it. Only to jerk it away when anyone gets close. Trent Reznor has shown everyone in the music business that allowing people to remix your music in GarageBand, playing cryptic on and offline games with your fans and giving away your latest album is the secret to success. These are just two companies that are doing it right in my opinion. They have realized that their fans are the absolute of their success and embraced them with both arms. By giving up the tight control of their industries, they have become the new model for business in the 21st century. Everyone else get in line.
posted by Jim at 10:17 PM
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